Made in the shade
Challenge
Getting that perfect sun-kissed glow shouldn’t be a gamble.
We all know the dangers of UV exposure – but traditional self-tanners bring their own headaches: streaky finishes, orange tones, and time-consuming routines that leave the category feeling... fake.
Lazy Tan flips the script with an innovative formula that's easy to apply, skin-friendly, and delivers a natural, radiant look – hassle-free.
How can a brand stand out in a market known for compromise?
Solution
Why chase the sun when you can get a glow made in the shade?
Lazy Tan is more than a sunless option – it’s the smart choice for those who know better.
With an identity rooted in effortless elegance, its shadow-inspired icon celebrates sun avoidance as something to be proud of.
Vibrant yet understated, the design seeks to exude confidence and quality, just like the flawless tan it provides.
Partners
Client
Lazy Tan
Strategy
Silas Amos
Production
The London Artworking Co.
