A golden gift

Challenge

Easter is a fiercely competitive time for chocolate brands, with supermarket aisles taken over with giftable eggs.

The holiday comes with plenty of familiar visual cues – bunnies, chicks, flowers, and spring scenes – used in similar ways across the category.

Lately, the most successful brands have been ditching these cliche’s, and leaning into their own unique assets to optimise distinctiveness and standout on shelf, leaving Lindt behind the curve.

How can a brand own a season, rather than letting the season own them?

Solution

The Lindt Gold Bunny is proof that a brand can own a seasonal icon – maintaining a legendary status any brand would envy.

Building on this instantly recognisable asset, we wrapped the iconic red ribbon and bell around our egg, transforming it into a definitively Lindt Gold Bunny creation – telling an enchanting visual story that works seamlessly across all formats.

Every detail was refined to enhance the premium feel, colours shifting from creams and browns to luxurious gold, with depth added through the use of intricate details, patterns and textural finishes.