No more bull’

Challenge

‘Unless business practices change, by 2050, oceans are expected to contain more plastics than fish by weight.’
Ellen MacArthur Foundation

NoBl are a brand with a serious mission; to change the water industry for good.

Where the traditional players are interested in finding problems to fit their solutions, Nobl are taking responsibility for the whole ecosystem of their business. No bull’ claims, no greenwashing, no false promises. 

How do you design a brand to be a champion for change?

Solution

Carbon emissions and plastic pollution are some of the great challenges of our time, problems worth shouting about.

We created a symbol around which the identity could revolve – an open mouth in the midst of raising a rallying cry.

Paired with a refreshing palette, humanistic typography and an irreverent attitude, NoBl is ready to say what needs to be said and do what must be done.

Because drinking water shouldn’t cost us the Earth.

Impact

Secured new listings with businesses, retail outlets, gyms and festivals all connecting with NOBL’s philosophy.