Positive taste, positive health

Challenge

As our understanding of nutrition deepens, it is becoming ever clearer that what we eat and drink has the potential to be so much more than fuel – our diet can be a pillar of wellbeing, supporting both body and mind.

One living was born in 2018, founded by England rugby legend Jonny Wilkinson, as an extension of his own journey into the worlds of gut health, living foods and Kombucha, with a mission to help people overcome the common barriers to entry – expensive, hard-to-find niche products and unappetising flavours.

Despite having already achieved great success, their rigid identity was lacking salience and beginning to creak around the edges as the portfolio expanded.

How do you build a brand that is both single-mindedly iconic and endlessly adaptable?

Solution

Changing the brand name from ‘No.1 living’ to one ‘One Living’ provided us with the cornerstone for the new identity system – manifesting first as the 1L icon.

Acting as the bold centrepiece, the 1L anchors the variety of executions, whilst providing a window into the world of wellbeing.

Bright, inviting colours and crisp typography demonstrate the ambition to create a world in which everyone can share in the benefits of living foods.

Nuanced and natural illustrations reflect the commitment to create drinks that provide both efficacious outcomes and delicious experiences.

Together, the assets combine to create a holistic beacon of positivity, both for taste and for health.