Joyful Mixing

Challenge

In the German speaking world, the cola & orange category (otherwise known as 'spezi') is a crowded one.

Schwip Schwap is well loved veteran, first launching in the 80's, though recent iterations have seen it sink into the background – with a visual style more akin to own label than its big brand peers.

How do you rejuvenate a local jewel, fit for a new generation?

Solution

Schwip Schwap has a design archive most brands can only dream of, filled to the brim with quirks, nostalgia and quality.

Working alongside the Pepsico creative + innovation team, we borrowed liberally from this treasure trove, blending assets together to create an unmistakably classic style with a modern, joyful twist.