Feel good pharma

Challenge

Dealing with skin concerns can be emotionally draining, with the potential to suffer long term damage to self esteem. The market is full of so-called solutions, none of which seem to deliver.

Skin+Me have a unique proposition – products more efficacious than the high street and more affordable than the dermatologist.

This is delivered through an online, stress-free, direct to consumer model – where every part of the process is bespoke.

How do you create a brand that looks prescription-strength, but also connects in a way that helps people feel good?

Solution

The functional shouldn’t come at the cost of the beautiful, nor the powerful at the expense of the personal.

We developed a system all about balance, contrasting visual elements of precision and freedom, underpinned by a palette of clinical white and positive yellow.

From the solidity of the plus sign, present within the core wordmark and as a pattern, to the loose, hand-drawn typeface used for writing individual names, every asset is designed to either reassure or reinvigorate.

When used in harmony, the unique character of Skin+Me is able to shine through.