More than the sum

Challenge

Been There Done That (BTDT) is a strategic agency with a unique proposition.

When receiving a challenge, they hand pick and brief three anonymous titans of the industry from around the globe, each of whom produce three concepts.

The result for their clients is broader range of ideas from a more bespoke and diverse set of thinkers than any standard agency could hope to deliver.

How do you design to represent a unique way of working?

Solution

The BTDT process can be thought about as an equation, creative inputs being multiplied into myriad potential outputs.

We represented this concept with two core visual hooks – The School of Athens, an iconic Raphael fresco depicting a gathering of the greatest minds from the classical world, and a stylised x ‘times’ icon, that holds together both the verbal and visual language.

Paired with fonts and formats guaranteed to maintain visual integrity across all software, BTDT are ready to act as a catalyst within any organisation.