Challenge
Online shopping platforms are a rapidly growing segment of the FMCG marketplace, where the traditional rules for packaging design no longer apply.
We were tasked by Knorr with creating a premium spice brand native to this emerging environment, exploring the potential for innovative branding in digital retail.
How do you get noticed and chosen from a 100 pixel square?
Solution
Despite the potential for animations to bring products to life online, shopping platforms almost universally prohibit their use to prevent visual clutter and confusion.
Our solution for achieving disruption within these confines was to leverage the one source of movement that can be found even where the rules are most stringent – the scroll.
We based the identity around a series of optical patterns that play with your eyes as they move, delivering a spicy POP that can grab attention in a world powered by thumbs.
Partners
Client
Unilever
Strategy
Silas
