Past and future
Challenge
In 2019, Frinton-on-Sea lawn tennis club (FOS LTC) were entering their 120th season.
As part of their holistic redevelopment, they needed a new identity encompassing both their venerable status and forward facing attitude.
How do you design to balance history and progress?
Solution
We began by taking a deep dive into the club’s extensive archives, searching for inspiration and assets with a unique and timeless quality.
Taking strong historic cues for typography and colour, we expanded the identity to included a new sport-based sub-brand iconography system.
Together these elements have been crafted to reflect FOS LTC’s renewed position at the heart of a thriving community.
Partners
Client
Frinton-On-Sea Lawn Tennis Club
Production
Lisa Stillman
Photography
Roger Stillman
