All the spirit, no alcohol

Challenge

Strykk is a brand that creates premium distilled non alcoholic spirits, including their trademarked ‘Not R*m’ and ‘Not G*n’. Originally launched in traditional 70cl spirit style bottles, they have found a place in many up scale establishments and homes.

Looking to expand into the vibrant summertime on-the-go drinks market, Strykk decided to launch a range of handy pre mixed cocktails in a can.

How do you design a range extension for a whole new occasion?

Solution

Strykk has many benefits over its competitors, most notably lower calories and no hangovers.

It was key for these messages to get through to consumers, but the world of bbq’s and picnic blankets is no a place for the overly serious – a joyful atmosphere demands joyful design; energetic, forthright and playful.

We utilised their existing assets with bold abandon, delivering the fun without stumbling unto the realm of the functional.